Virtual Book Tour: Our Past Tours
"The Trouble Boy" (Kensington Press)
by Tom Dolby (Feb. 2005)
Tom participated heavily in the scheduling, content and promotion of his own tour including the participation of several prominent gay and lesbian bloggers. "The Trouble Boy's" Amazon rankings jumped %1000 percent the day of his tour and reached over 70,000 viewers. Tom later recounted the experience in an article for the San Francisco Chronicle.
"The Halo Effect" (Mira Books)
by M.J. Rose
Our most successful tour, reaching over 120,000 viewers. MJ's interview with the About.com contemporary literature was syndicated on About.com's newsletter effectively doubling the tour's traffic.
"Devil in the Details" (Little, Brown)
by Jennifer Traig (September 2004)
Heavy author participation, a multimedia strategy (including participation with several photobloggers) and a sense of intimacy (Jenny's mom was in on it) made this tour a success
"Urban Tribes: A Generation Redefines Friendship Family and Commitment" (Bloomsbury)
by Ethan Watters (November 2003)
Our third tour was our best pairing of subject and tour content as Watters' model for the Urban Tribe closely mirrors how information spreads across weblogs. This led to strong discussion and our most intellectually rigorous tour to date.
"Screening Party" (Alyson Books)
by Dennis Hensley (October 2003)
Our second tour (received an excellent write up in Wired News. We also began fielding offers from Warner Books and Harper Collins who wanted tours for their authors.
"Stiff: The Curious Lives of Human Cadavers" (W.W. Norton)
by Mary Roach (July 2003)
Our inaugural tour across 14 blogs received excellent coverage across the web from high traffic sites such as Readerville and Boing Boing. Amazon sales for "Stiff" were up 25% for the duration of the tour.