'Crowdsourcing’ is usually about benefiting one source…the company or individual asking for the advice/ideas. Unless the ’sourcer’ can build something into the process that makes certain it rewards individuals contributing in those ‘crowds’. Open Source communities are actually awesome examples of valuable contributors finding rewards organically - access to better jobs, ability to turn their expertise into consulting gigs, wide influence in the community itself, which will lead to speaking gigs, teaching gigs, writing books, etc.
I’ve been a long opponent to the term ‘Crowdsourcing’ as it invokes the image of an unpaid group of volunteers giving ideas for free while a corporation rakes in endless profits from them. It speaks to the further exploitation and general suckage of customer goodwill. I don’t think it is related to it’s positive cousin, Open Source. Open source is the term used to describe the state of the source code: can you see it? Is it hidden? Outsourcing is a closer relation, describing the act of saving money by hiring employees from low cost labor markets…only ‘Crowdsourcing’ goes one step further and doesn’t pay the labor at all. Sounds like a sweet deal, right?
Crowdsourcing is another short-term way of thinking about how one can benefit from the relationships one has in communities. Over the longterm, any Social Capital one had will be whittled away from exhausting this free-labor force. Beware of catchy buzzwords, because they are usually all razzle dazzle and no substance.